Cookie Policy

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Table of Contents:

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the website remember your actions and preferences (such as login, language, and display settings) over a period of time, so you don’t have to re-enter them whenever you come back to the site or browse from one page to another.

Cookies also help us understand how visitors use our site, so we can improve its performance and user experience. Some cookies are essential for the website to function properly, while others are used for analytics,personalization , or advertising.

Below is a list of the specific cookies we use and their purpose.

Necessary Cookies

Necessary cookies are essential for the basic functioning of our website. They enable core features such as security, network management, and accessibility. Without these cookies, the website cannot operate properly.

HubSpot

  • __hs_opt_out
    • Remembers opt-out preference.
    • Expires in 6 months.
  • __hs_do_not_track
    • Disables tracking if set.
    • Expires in 6 months.
  • __hs_initial_opt_in
    • Prevents banner on strict mode revisit.
    • Expires in 7 days.
  • __hs_cookie_cat_pref
    • Stores consented cookie categories.
    • Expires in 6 months.
  • __hs_gpc_banner_dismiss
    • Set when GPC banner is dismissed.
    • Expires in 180 days.
  • __hs_notify_banner_dismiss
    • Used by Notify banner type.
    • Expires in 180 days.
  • hs_ab_test
    • Keeps A/B test version consistent.
    • Expires at session end.
  • <id>_key
    • Allows access to protected pages.
    • Expires in 14 days.
  • hs-messages-is-open
    • Saves chat widget open status.
    • Expires in 30 minutes.
  • hs-messages-hide-welcome-message
    • Hides chat welcome message.
    • Expires in 1 day.
  • __hsmem
    • Tracks logged-in users.
    • Expires in 7 days.
  • hs-membership-csrf
    • Protects login requests.
    • Expires at session end.
  • hublytics_events_53
    • Stores temporary tracking events.
    • Expires at session end.
  • hs.superstore.laboratory.<id>
    • Stores A/B experiment assignments.
    • Expires in ~48 hours.
  • __cfruid
    • Cloudflare rate limiting cookie.
    • Expires at session end.
  • __cfuvid
    • Cloudflare rate limiting cookie.
    • Expires at session end.
  • __cf_bm
    • Cloudflare bot protection.
    • Expires in 30 minutes.

Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if users get error messages. This data helps us understand and improve how our website performs, but it does not identify individuals.

Google Analytics

  • _ga
    • Used to distinguish users.
    • Expires in 2 years.
  • _ga_<container-id>
    • Used to persist session state.
    • Expires in 2 years.

HubSpot

  • __hstc
    • Main tracking cookie for visits.
    • Expires in 6 months.
  • hubspotutk
    • Tracks visitor identity for forms and deduplication.
    • Expires in 6 months.
  • __hssc
    • Tracks session count and timestamps.
    • Expires in 30 minutes.
  • __hssrc
    • Indicates if the browser was restarted.
    • Expires at session end.

LeadFeeder

  • cb_anonymous_id
    • Tracks and attributes page views to anonymous visitors.
  • cb_user_id
    • Identifies the visitor.
  • cb_group_id
    • Tracks group or account-related info.

Microsoft Clarity

  • _clck
    • Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
  • _clsk
    • Connects multiple page views by a user into a single Clarity session recording.
  • CLID
    • Identifies the first-time Clarity saw this user on any site using Clarity.
  • ANONCHK
    • Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
  • MR
    • Indicates whether to refresh MUID.
  • MUID
    • Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
  • SM
    • Used in synchronizing the MUID across Microsoft domains.

Clearbit

  • cb_anonymous_id
    • Used to assign a unique ID to each anonymous visitor and track their page views.
  • cb_user_id
    • Stores a user ID to track identified users' activity on the site.
  • cb_group_id
    • Tracks account or company information once the group is identified.

Calendly

  • _ga

    Used to distinguish users (Google Analytics).

  • _ga_container-id

    Used to maintain session state (Google Analytics 4).

  • _gid

    Stores and updates a unique value for each page visited (Google Analytics).

  • _gat

    Throttles request rate to Google Analytics.

  • _hp2_id.*

    Tracks users for Heap Analytics.

  • _hp2_ses_props.*

    Stores session properties for Heap Analytics.

  • ajs%3Acookies

    Tracks cookie preferences (Segment).

  • ajs%3Atest

    Tracks website visits and usage metrics (Segment).

  • mp_*_mixpanel

    Used by Mixpanel to track user interactions and performance data.

Advertisement Cookies

These cookies are used to deliver ads that are more relevant to you. They may also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

LinkedIn

  • bcookie
    • Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform and for diagnostic purposes.
    • It expires in 1 year.
  • bscookie
    • Used for remembering that a logged-in user is verified by two-factor authentication and has previously logged in.
    • It expires in 1 year.
  • JSESSIONID
    • Used for Cross Site Request Forgery (CSRF) protection and URL signature validation.
    • It expires at the end of the session.
  • lang
    • Used to remember a user's language setting to ensure LinkedIn.com displays in the selected language.
    • It expires at the end of the session.
  • lidc
    • To facilitate data center selection.
    • It expires in 24 hours.
  • sdsc
    • Signed data service context cookie used for database routing and consistency when user-submitted content is involved.
    • It expires at the end of the session.
  • li_gc
    • Used to store consent of guests regarding the use of cookies for non-essential purposes.
    • It expires in 6 months.
  • li_mc
    • Used as a temporary cache for consent data to enforce non-essential cookie rules on the client side.
    • It expires in 6 months.
  • UserMatchHistory
    • LinkedIn Ads ID syncing.
    • It expires in 30 days.
  • AnalyticsSyncHistory
    • Used to store information about the time a sync took place with the lms_analytics cookie.
    • It expires in 30 days.
  • lms_ads
    • Used to identify LinkedIn Members off LinkedIn for advertising.
    • It expires in 30 days.
  • lms_analytics
    • Used to identify LinkedIn Members off LinkedIn for analytics.
    • It expires in 30 days.
  • li_fat_id
    • Member indirect identifier for conversion tracking, retargeting, and analytics.
    • It expires in 30 days.
  • li_sugr
    • Used to make a probabilistic match of a user's identity.
    • It expires in 90 days.
  • _guid
    • Used to identify a LinkedIn Member for advertising through Google Ads.
    • It expires in 90 days.
  • BizographicsOptOut
    • Used to determine opt-out status for non-members.
    • It expires in 10 years.
  • li_giant
    • Indirect identifier for groups of LinkedIn Members used for conversion tracking.
    • It expires in 7 days.
  • ar_debug
    • Supports Google attribution reporting API integration to mitigate signal loss.
    • It expires at the end of the session.

Microsoft Advertising (UET)

  • MR
    • Set during interactions with Microsoft services; used for telemetry and analytics.
  • MSPTC
    • Stores a unique ID representing a visitor; supports browser privacy features.
  • MUID
    • Contains a GUID to identify browsers visiting Microsoft services.
  • _uetmsclkid
    • Microsoft Click ID used for accurate conversion tracking.
  • _uetsid
    • Stores session ID with extra tracking data like timestamp and page number.
  • _uetvid
    • Contains a visitor ID with metadata like consent, creation time, and version.

Scorecard Research

  • UID
    • Cookie used for market and user research.
    • It expires in 720 days.

RB2B

  • _reb2bgeo
    • Stores visitor geolocation.
    • Expires in 21 days.
  • _reb2bloaded
    • Indicates RB2B load status.
    • Expires in 1 second.
  • _reb2bref
    • Saves referring URL.
    • Expires in 15 days.
  • _reb2bsessionID
    • Session ID for visitor tracking.
    • Expires in 30 minutes.
  • _reb2buid
    • Unique visitor ID.
    • Expires in 360 days.
  • _reb2bfxf
    • Used for visitor identification.
    • Expires in 1 month.
  • _reb2btd
    • Tracks visitor data.
    • Expires in 1 month.
  • _reb2bli
    • Visitor tracking info.
    • Expires in 1 month.
  • _reb2bresolve
    • Supports visitor identification.
    • Expires in 2 days.

Functionality Cookies

These cookies allow the website to remember your preferences and choices (like language or region) to provide a more personalized experience.

HubSpot

  • messagesUtk
    • Recognizes returning chat visitors and loads past conversations.
    • Expires in 6 months.

Calendly

  • __cf_bm

    Supports Cloudflare Bot Management; helps distinguish humans from bots.

  • __cfduid

    Speeds up page load times; used to identify trusted web traffic.

  • __cfruid

    Used by Cloudflare to identify trusted traffic.

  • _calendly_session

    Used by Calendly to maintain session info for scheduling meetings.

  • referrer_user_id

    Stores user referral info for Calendly integration.

  • __stripe_mid

    Used by Stripe for fraud prevention and payment handling.

  • __stripe_sid

    Session ID for Stripe’s payment processing.

  • OptanonConsent

    Used by OneTrust to store cookie consent preferences.

  • keen

    Stores functionality data via Keen analytics.

  • ajs_group_id

    Tracks user group behavior (Segment).

  • ajs_user_id

    Tracks individual user actions (Segment).

  • prodperfect_session

    Used for session monitoring and testing performance.

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